In 2007, Tommy Hilfiger’s vision for the Regent Street flagship store was realized with a focus on authentic American aesthetics and original hardwoods.
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Project:
Tommy Hilfiger, flagship store, London
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Floor:Antique American Oak, custom stained and finished with Satin Poly, in random widths of 12-30 cm.
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Upper Level Strips:Country and Antique American Oak, 2 Inch Boatdeck Strips, custom stained and finished with High Gloss Poly.
The store features wide planks of solid antique American Oak, sourced from reclaimed beams and newly sawn character Oak, varying in width from 12 to 30 cm.
Finished with a custom stain and a satin polyurethane to highlight the wood's natural beauty and durability.
The upper level draws inspiration from traditional American boat decks, featuring narrow 2-inch strip flooring in solid country and antique Oak with black v-grooves and a high-gloss lacquer. This design complements the rugged wide plank floors below.
Collaborating with the Hilfiger Europe design team, a custom finish was developed to age gracefully, acquiring a warm patina over time.
Collaborating with the Hilfiger Europe design team, a custom finish was developed to age gracefully, acquiring a warm patina over time.
Despite heavy foot traffic, the floors have maintained their stunning appearance, showcasing the enduring quality of materials and craftsmanship.
